About Internship:

Job description

BTL Marketing at upGrad

The objective of BTL marketing is to generate leads through on-ground activities.

We identify potential customer touch-points, like for eg. residential apartments, corporates, tech parks, colleges etc

In this setup, upGrad representatives will interact with potential customers to generate leads by convincing them to book a free career counseling session.



Job Overview

Visiting apartments/corporates and onboarding them for the campaign
Working with agencies in planning and executing the campaigns
Representing upGrad across various BTL campaigns in residential apartments, corporates, tech parks etc
Making sure all operational and branding parameters are met as per campaign requirements
Interacting with potential customers and convincing them to take up a free career counseling session

Work Timings

6 days a week
Weekends working
7-8 hours a day

Important Requirements

Personal Vehicle (Mandatory)
Corona Insurance
Daily Update of Arogya Setu App
Masks are mandatory
Desktop or laptop with internet connectivity (Mandatory)

Compensation

Duration for the internship shall be 3 months. For this period, the compensation would be between Rs. 15,000/- to Rs 20,000/- per month based on location and profile of candidate.

Post this period, based on performance candidates shall get an offer for the post of Marketing Executive. Compensation for the same shall be shared post confirmation.


Desired Candidate Profile:

0 to 2 years of experience of working in Sales/Marketing
Excellent communication skills in English and Hindi
Driven to interact with people
Looking to improve their interpersonal skills

Roles and Responsibilities:

Desired Candidate Profile:

0 to 2 years of experience of working in Sales/Marketing
Excellent communication skills in English and Hindi
Driven to interact with people
Looking to improve their interpersonal skills

Perks:

1.PPO
2.Certifications