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Internship Details

About Internship:

Devising market entry strategies for a fruit snack product commercialization

Market landscape study:
-Market research
-Competition Assessment
-Customer purchasing power
-PULL vs PUSH
-Market sizing etc

Product Development:
-Potential SKUs: Seasonal, Exotics, Indian etc.
-Combinations
-Packaging (For longevity) & design – Branding
-Related International products

Pilot Launch:
-Soft launch
-Partnership with B2B and B2C channels
-Pricing Strategy
-Digital Marketing etc

Vertical growth:
-Aggressive scaling (Both product portfolio expansion & geographic expansion)

Roles and Responsibilities:

1. Analysing the market scenario as to who the players, influencers are
2. Developing a connect with the "potential customer" and passing on the feedback to the product development team
3. Gathering market intelligence about product extensions, assessing the market scope etc

Perks:

1. Letter of recommendation
2. Potential PPO

No. of Positions

2

Application Deadline

Apply by: 20th Sep `19

Stipend

Rs. 5000-5000

About Company

Veganza is an innovative agri-marketing platform that delivers high-quality, economically priced agri-produce directly from informed farmers to end consumers.

Veganza aims to increase the farmers' share of wallet, standardize the experience across consumption points, while promising true value for the right produce.

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