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Internship Details

Essential Duties & Responsibilities:

Online Marketing

1) Implement online marketing campaigns to drive new leads and trials, including email marketing, newsletters, SEM

(paid search), social media, mobile.

2)  Manage current and new email marketing programs, with emphasis on testing to optimize the effectiveness of

campaigns.

3)  Execute day-to-day management of SEM campaigns, pushing to drive new leads at an effective cost.

4)  Manage updates to corporate website to increase overall website effectiveness and SEO.

5) Review, analyze, and interpret data; provide actionable recommendations to improve online marketing performance.

6)  Analyze campaigns, web metric trends and provide fast, accurate reports to improve and/or add functionality in order

to gain the best ROI for the organization


Marketing Plan Implementation

1) Develop marketing and brand strategies to support organizational objectives. Knowledge of and ability to apply marketing strategies to marketing tactics is critical in this position.

2)  Contribute to the development and execution of marketing campaigns to drive awareness, increase sales, and create

loyalty. Provide leadership and direction in the implementation of marketing plans, including direct response,

marketing events, promotions, and advertisements. Develop, create, and manage timelines and project workload for

initiatives.

3) Work collaboratively with Marketing and Sales teams to identify and support marketing plans and tactics to achieve

prospect trial and sales objectives. Provide subject matter expertise on appropriate marketing mix and vehicles to

achieve objectives, while exploring new mediums. Research, recommend and develop new marketing ideas.

4) Oversee the creation of marketing materials, including brochures, collateral, sales tools, presentations, case studies,

white papers, email. Work with Marketing and Sales teams to develop sales tools, including presentations and sell

sheets.

5) Conceptualize and execute marketing creative. Immerse in all aspects of the creative process; including

conceptualizing how and when to use marketing materials and capture the target audience, and brainstorming and

working with internal resources to execute new marketing ideas. Partner and interact with vendors to supply materials

supporting marketing concepts.

7) Manage marketing processes, staff, and vendors to ensure timely delivery of outcomes. Manage and forecast

assigned marketing budget.

8) Track, monitor, and evaluate results for specific marketing programs and campaigns, to determine ROI and support

the development and refinement of future marketing plans. 


Brand Marketing

1)  Assist in efforts to strengthen theTiclet brand identity, awareness, and consistency.

2) Update brand identity standards and ensure consistent execution across the organization.

3) Implement brand-building tactics, and recommend new ideas to increase Ticlet's brand awareness in the category.


Essential Knowledge, Skills & Abilities:

1)  Successful track record in creating and executing marketing plans that drive sales, using various offline and online

tactics. Knowledge of procedures and marketing mix elements that drive increase in volume and brand equity.

Experience leveraging online and offline media to optimize business results. Expertise in translating the success of

marketing efforts into quantifiable ROI measures.

2) Proven experience in developing, creating and analyzing online marketing campaigns, including email and SEM.

3) Demonstrated ability to think strategically as well as tactically; ability to “think outside of the box." Knowledge of and

ability to apply marketing strategies to marketing tactics is critical.

4) Experience in creating marketing materials from print to web; including writing, designing, and creating content by

understanding the market and business climate, along with strong understanding/experience from the customer side.

5) Excellent presentation skills with ability to present both qualitative and quantitative information in a clear, concise and

persuasive manner to all levels of the organization. Excellent written and verbal communication skills; including

facilitation, business writing, listening.

6) Excellent organization and project management skills; strong attention to detail and quality output. Solid business

planning skills, with ability to adapt to changes in priorities and procedures in a fast- paced, dynamic environment.

Strong sense of urgency, with ability to prioritize and manage multiple tasks simultaneously.

7) Demonstrated ability to analyze data, make sound observations, and implement solutions. Strong analytical skills and

decisive decision-making skills; interested in “figuring out” solutions to problems or methodology for improved

deliverables.

8) Experience managing outside agencies and vendors. 


Benefits:

*Flexible timings

*Informal dress code

*5 days a week.

No. of Positions

1

Application Deadline

Apply by: 30th Oct `17

Stipend

Rs. 25000-60000

About Company

We are a brand new ticketing platform mainly targeting nightclubs and music festivals. We plan to open a marketplace for clubs and event organizers to list their events and users to view, plan and buy the tickets.

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