There is a growing concern among Indian parents about spending decremental quality time with their children. This engenders the fear of missing out on important developments in the children's day-to-day lives. Our surveys clearly highlighted this pain of the parents where they wanted to be an active part of their children's life but failed to do so because of their hectic schedules. This has encompassed young parents with constant guilt and is leading to inadvertently increasing the emotional gap between a parent and the child.

We at UpbrinGO, aim to bridge this gap and are working towards reducing the worries of parents by providing them a tool to stay connected with their child's school. We are moving forward with the aim of easing the process of upbringing by increasing happiness and emotional quotient of parent and child, together.

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