Zavya is a silver jewellery brand targeting 22-35 yo Indian women. Zavya was founded to make modern, silver jewellery accessible and affordable. Launched in August 2021, Zavya aims to provide the middle-class women access to premium jewellery that is wearable everyday.

ZAVYA is a silver jewelry start-up, being led by Poem Kabra. Poem is an alumna of IIT-Delhi and IIM Lucknow and ex-co-founder of Priyaasi (acquired by Mensa brands).  Under her guidance, Priyaasi has been recognized as the number one jewelry brand on Myntra and received the Best Jewellery Brand Award in 2020.

Our target audiences are millennial girls and women who prefer lightweight, minimal silver jewelry for daily wear and casual outings. We wish to come up with sophisticatedly designed jewelry at affordable prices that offer the exquisite craftsmanship of jewelry like rings, earrings, necklaces, pendants, chains, bracelets, bangles, nose pins, etc. At Zavya, our goal is to cherish and appreciate the present-day women and deliver a valued and moment of happiness with each unboxing.

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